5 Tips for fixing your content keyword issues

You have a great product, a great objective and deliver a great result. But, when it comes to marketing, this is maybe not sufficient. 90% of people believe that if your product has value, it is prone to sell digitally, automatically.

But that’s not how it is.

The digital strategy is a combination of organic reach and paid advertising to scale and optimise.

The simple point here is, until or unless you have a proof of concept for something organically powerfully, then you are bound to fail no matter how much you try to scale through paid advertisement.

Simple and exact!!

Here are the 5 tips that you need to keep in mind while working on what is posted/what is not posted.

1. Figure out the pain/problem of your target audience: You need to find out what are the pain areas of your prospects/target audience. That is the best way to draw people’s attention. Here you need to remember one thing for sure — people do not come online to be sold, they need something that resonates with them while scrolling down anywhere.

2. Finding the right keywords: Once you analyse what pain areas are you trying to use to resonate with your target audience, you need to derive what is the right keyword that you want to list for in order to rank yourself in the digital world. Here’s a mistake most people make, they think it's just about blogs or websites (or maybe associate this activity with just SEO), but no. The more keywords synchronization and usage you have, the stronger your visibility rises. Fix your appropriate keywords for all the platforms and strategies that you plan.

3. Research on planned keywords: When you plan out a few keywords that resonate with your product and marketplace, now is the time for iterations. Check “Google Keyword Planner” tool to see what is the ranking of your keyword and iterate it according to what is most searched/most asked/most used. Iterate your keyword and make it what the data say.

4. Quality over quantity: This is the most talked about strategy, but the most unused one. What you desire is daily reach/posting/ content delivery, but trust me, THIS IS NOT REALLY IMPORTANT.

What is important is what is the quality you’re delivering, rather than quantity. 2 posts/blogs in a week is better than 7, no doubt about it. Plan in the best way, because quality sells better and that is the only way to get results.

5. Keep a calendar in place and data intact: Now, the previous 4 tips are useless if you miss on this one. I repeat, useless. You need to make a calendar of your content — when it is posted, the image used and everything. Thereafter, you should make sure that you have a data analysis system to note down if the post failed or did well.

Digital marketing is a science, a science which develops over a period of time through experimentations and the right logics. If you decipher the code behind what works for you, there is no stopping you and your business.